1.0 Purpose

1.1 A visual identity program and publication policy was originally created in 1982, revised in 1993 and again in 2003. The most recent Identity Manual was published in 2014. While Wayne State University allows flexibility within its identity system, it is important to follow guidelines in order to present a consistent, unified image of the university to its external publics and to help build the Wayne State University brand.

1.2 By using the identity system consistently, the university will strengthen its image and provide a clear, simple, recognizable, memorable and compelling visual representation of itself. Coordinated and consistent usage and branding reduces confusion, engenders confidence and strengthens WSU's perceived institutional quality. It is expected that all university units will comply with the guidelines of the Identity Manual for internal communications as well. The following policy is aimed at achieving this goal.

2.0 Inclusions and Procedures

2.1 Publications.
University publications do not require approval before printing. However, all university publications must follow university standards and the guidelines for publications as outlined in the Identity Manual. By following these standards and guidelines, individual programs and units maximize the impact of their message and do their part to strengthen the Wayne State University brand.

2.2 Units are encouraged to seek the advice and counsel of the Office of Marketing and Communications with identity questions or concerns in the publication planning stages. Publications are defined here as all printed materials such as brochures, bulletins, newsletters, booklets, announcements, fliers, programs, invitations, posters, catalogs, etc. that are distributed to internal and external audiences.

2.3 The WSU Board of Governors must be identified on all external forms of printed communication intended for promotion. Publications that fall into this category include: annual reports, invitations, magazines, programs, folders, booklets, brochures, and newsletters. It does not apply to event posters, postcards, advertising or fliers. Placement of the names of the Board of Governors will adhere to the style guidelines outlined at mac.wayne.edu/downloads/wsu-bog-guidelines.pdf

2.4 Placements of advertisements do not require the approval of Marketing and Communications. However, all university advertisements must follow university standards and the guidelines for publications as outlined in the Identity Manual. By following these standards and guidelines, individual programs and units maximize the impact of their message and do their part to strengthen the Wayne State University brand.

2.5 Licensing: All merchandising activity including promotional giveaways - - must be sourced through a company licensed with Wayne State. A list of licensed vendors can be found at https://mac.wayne.edu/marketing/licensing.php

3.0 Exclusions

3.1 The Office of General Counsel is exempt from this policy for legal/professional documents.

3.2 Any college or other academic unit and any administrative unit seeking exemption from this policy must submit a written request, countersigned by the appropriate divisional Vice President, to the Chief of Staff, who will respond through the office of the appropriate divisional Vice President.

4.0 Effective Date

4.1 This University Policy is effective upon issuance.

4.2 This policy supersedes University Policy 2003.01, First Release.

Signed by President M. Roy Wilson March 17, 2017